by youDesigners think ahead to imagine every situation what will happen for customers using your product. Prevent their mistakes before.

The video is great. The team created the product that already works, but what the hospitals wanted was a better-looking product. That reminds me of the comment John Maeda said. “When technology is the thing you want, you don’t need design because you want better technology. When the technology matures, you don’t buy it just based on technology. In that case, the design comes into the foreground.”

I agree with the statement — “There are no stupid users, only stupid products.” Here is what I experienced the other day at the supermarket:

The two cashiers conversation. In front of me (customer)
Cashier A: You know what my problem is?
Cashier B: What?
Cashier A: “It’s hard to control (touch panel machine) the screen. Because of this.”
Showing her beautifully manicured looooong pink nails to cashier B.
Cashier B: … oh, OK.

Is the machine a stupid product? Should the manufacturer offer a touch pen for workers who have long nails?